BRONY STUDY (Research Project)

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The Bronystudy team would like to send our thoughts and prayers to Michael Morones and his family. At times likes these the fandom can act as an extended family, supporting a fallen member of the herd and each other.  
 
Note: Go to Study Results for some preliminary results concern the level of BULLYING experienced by the fandom.  
 
We have launched a new survey entitled: How the Fandom has Changed my Life. We have received many questions concerning the impact (both positive and negative) of the fandom (and MLP:FiM) upon members of the fandom. This survey has been designed to help us answer these question. Please help us by going to the 'Take the Survey' tab at the top of this page and completing the survey. In addition, please  spread  the word to other members of the fandom.

 
In addition to conducting the above mentioned 'How The Fandom Has Changed My Life' Survey, which will give us information about several general areas of the fan's life (emotions, thoughts and behaviors). We have also established an email (Fandomchangedmylife@gmail.com) where Bronies can send us more detailed and personalized descriptions of the impact that 'being a Brony' has had on their lives.  These 'personal stories' (minus personal identification) will be used in our presentations and publications. Please consider taking the survey and then sharing with us your personal story.

Welcome to the official site for the Brony Study.  We have been studying the Brony fandom since the Fall of 2011. We would like to extend an thank you to the 40,000+ Bronies who have participated in our series of surveys.
 
We are happy to report the following:
1) That two of our research reports have been accepted for presentation at the annual meeting of the Southeast Psychological Association in Nashville, TN. Our proposal for presentation at the annual meeting of the American Psychological Association meeting in Washington, DC was accepted and two additional proposals are under review for a Spring research Conference.
2) The results for our first followup survey as part of the Longitudinal Study are posted under the study results on the tab at the top of the page. 
 

The ongoing Longitudinal Study, consists of an initial long survey and than a shorter set of questions which will arrive via e-mail every 3-4 months.  This study will allow us to answer questions about how the fandom is changing over time, and how the fan's relationship with the show might change over time.  If you are interested in participating please review the Legalities section at the bottom of this page and than go to the Take Survey tab at the top of this page.

Drs Edwards and Redden
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Studying the Herd!

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We are happy to report the addition of two Psychologists/researchers to the Bronystudy team. Professor Danial Chadborn, an instructor at East Louisiana State University, and Dr. Jan Griffin, a faculty member in the Department of Psychology at USC Upstate in South Carolina.

Also thanks to Will Edwards for his artistic efforts at "ponyfying" Dr. Edwards (Dr Psych Ology) and Dr. Redden (Dr Sci Entific) and the creation of our "studying the herd" image!

Click HERE to see the DailyDot.com article.

 

Reason for the Study:

   Recently we have become aware that there is a new phenomenon emerging, primarly among adolescent and young adult males.  This is an interest in the latest version of My Little Pony (MLP), a cartoon which was first introduced in 1982 with a target audience and marketing strategy directed at pre-pubescent females.  The latest version of MLP, introduced in 2009 with improved graphics and story line, seems to have captured the imagination and interest of a very different audience.  The cartoon and its story line, "The Magic of Friendship", have attracted a following amoung males in the population.  They have labelled themselves as "Bronies", a term meaning boys who like ponies or bro ponies.

     There are blogs, artwork, videos and websites devoted to Bronies.  A recent commerical includes a young man who takes off his shirt to reveal MLP-like tattoo on his back. While some males are open about their interest in MLP, others are more low-key or even clandestine in their interest.

The purpose of this study is two fold:

The intial phase of the study investigated, by the use of online surveys,  the response of the general population (non-Bronies) to this fan phenomenon, including initial responses too and perception of why this  phenomenon is occuring, as well as several personality characterisitic that might mediate these reactions. 

The second phase of the research (in the design phase) will use brief online surveys (6-8 questions) which the subjects will complete every 3-4 months.  This project will allow us to look at how the fandom is changing over time. 

Please be sure to return to our Bronystudy.com site in the future as we will post updates of the study results as they become available and ask for volunteers for the second phase of the study.

Legalities
Please read the following consent statement:

  • I understand that participation in this study is voluntary and I may withdraw at any time without penalty. 
  • That all responses are anonymous and the researchers have no way of knowing my identity or responses.
  • Any contacts with the researchers are at my discretion, but will be held as strictly confidential. 
  • This survey is for participants ages 18 and older.
  • I am entitled to know the results of the study and they will be posted on this website when they become available.
  • Please allow yourself adequate time to take the questionnaire.  The survey takes 40-45 minutes.
  • THE NAME BRONYSTUDY, ALL ARTWORK AND MATERIALS ON THIS WEBSITE ARE PROTECTED BY COPYRIGHT AND MAY NOT BE USED WITHOUT WRITTEN CONSENT OF THE RESEARCHERS.

If you AGREE with the above statements please proceed to the "Take the Survey" section at the top of this page.

If you DO NOT AGREE with the above statement then please return to this website in the future to learn about the study results.

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